Together with Believe Music, we combine industry-leading reach and technology with my professional expertise in artist development and support. This partnership empowers independent artists and labels by providing a unique blend of Believe’s global distribution capabilities and my hands-on guidance, ensuring each artist reaches their highest potential.
I am an opera singer, music industry professional, and business specialist. I hold a PhD in Arts and a Master’s degree in Opera Singing, as well as a Bachelor’s degree in Business Organization from the Armenian State University of Economics. My background combines artistic training with a deep understanding of the business side of the music industry.
Throughout my career, I have been involved in music distribution, artist development, and full-scale production, working with both independent and established artists. As a partner with Believe Music, I collaborate on various projects to help artists expand their reach and navigate the complexities of the industry. I also work closely with recording studios, directors, designers, and music managers, providing a comprehensive approach to music production and promotion.
Having experience both as a musician and a business professional, I understand not only the strategic aspects of the industry but also the emotional journey of artists. My background in opera allows me to connect with the creative process on a deeper level, while my business education helps me approach music releases with a structured and strategic mindset.
